Let’s take a step back and consider how you may incorporate your company brand identity into your jobs page content. Your employer brand will evolve, so there is no one-size-fits-all approach. On a jobs website, these are some of the most typical ways to showcase an employer’s brand:
Apply your company’s brand message to your career page. It’s best if your employer brand and business brand are essentially the same. It would help if you utilized your company’s core principles as a guide for how you promote yourself to job searchers in all of your brand messages. In addition, you’ll avoid having your company’s brand story collide with another part of your organization’s story.
Tell your tale in a variety of ways. There are several methods by which people take in information nowadays. Moreover, not all stories are well-suited to all forms of media, both print and electronic. When it comes to your website’s content and presentation, it’s important to be thoughtful. Text is often the best medium for conveying a company’s value proposition. On the other hand, the testimonies of employees ought to have a more personal tone. As a result, video is the way to go.
To begin, draw a boundary. Make it clear who you are and who you aren’t as an employer. As a result, you’ll be able to communicate more effectively with your target audience—a muddled employer brand results from trying to accomplish too much at once.
Have a list of people you’d want to interview. This does not imply that you must interview every qualified applicant who applies to a position. However, you need to identify the traits you seek in all of your workers. To write or develop content that speaks to these characteristics, you must first know what they are.
Don’t just talk the talk; do the walk. Pretty material and lovely promises on the website aren’t enough. When a new candidate comes in and interacts with your firm, you must keep your word at each stage of the application process. That implies that your candidate experience, onboarding, and work-life all have to live up to the promises you’ve made to your employees. If they don’t, you’re going to have problems with attrition or retention of employees.
Now that we’ve established the value of career pages for employer branding, let’s take a look at how to design one. Even if you’ve never built a website before, you’re certainly familiar with some best practices you’ll need to adhere to.
Create a plan for a jobs website with these key aspects in mind
Understanding who you’re constructing the page for is the first step in developing a plan for it. It would help if you listened to what potential employees have to say about what they want to see on your company’s jobs website. What is the best way to learn this? Inquire about your recent recruits – those who were most likely chosen because they met all of your criteria. Make an effort to learn what your customers would have wanted to see if they were researching you. As a result, you’ll be able to examine competing websites for inspiration for your own jobs page. The design of a career page and the content of a career page are essential components of a successful career page strategy. Take a closer look.
The design of the career page
Most of the best web and user experience design principles may be applied to designing a career website. When building your company’s jobs website, the most important consideration is to guarantee that all visitors have a nice and simple experience. The design of your career page should have all of the necessary branding components to tie it to your brand visibly. The following are some popular design components that may be utilized to achieve this:
- An eye-catching design
- Using a user-friendly UI
- A user experience that is simple to understand and navigate
- Colors, typefaces, and pictures that are consistent with the brand.
- Layout that is specific to the sort of material that is being presented.
In terms of employer branding, that final component is critical. When it comes to communicating your employer’s value proposition, the content on your job’s website is the heavy lifter. Consequently, you must design your website to display this material logically and tell a narrative. Make it simple for prospects to identify what they’re searching for and smoothly move from research towards application on your job’s website. What’s the best way to go about doing all of that? A prior study, hiring a skilled team of web designers and developers, and putting your ideas to the test can help you avoid costly mistakes later. You don’t have to get it right the first time when designing your company’s jobs website. Monitor the findings and adjust as necessary, though.