Benefits of a Mobile-Centered Recruitment Model

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With the ever-increasing rise of global smartphone use, designing an effective mobile-centered recruitment strategy is becoming integral to modern business models. It has been estimated that by 2025, over 7 billion smartphones will be used at any one time. Moreover, close to 90% of people use a mobile devices to search and apply for jobs. The writing on the wall is clear: to reach the best applicants, you’re going to have to adopt a mobile-centered recruitment strategy.

What is a good mobile recruitment strategy?

Thanks to technology, the never-ending evolution of the current marketplace has necessitated a fresh approach to talent acquisition. To upgrade your recruitment strategy, there are some important steps you’ll have to take:

            -Take a look at your current recruitment strategy and compare it to the existing methods of recruitment. Focus on important details that will allow you to optimize your strategy

            -Analyze the market by taking notes of the best practices and templates most used by industry competitors.

            -Utilize tools that fit your specific needs, like AI or gamification recruitment strategies

            -Get inside the head of your candidates by understanding what they desire in the position and offer these as examples on your job description

            -Establish or redefine your brand to ensure exposure to the desired pool of candidates

Additionally, by enhancing the process in which new employees are introduced to your workplace, you can minimize employee dissatisfaction and thus turnover. The employee experience is the most frequently cited factor by workers that quit their job, so pay close attention to whether or not your onboarding process results in satisfied employees.

5 Strategies to improve recruitment

So how can you attract the massive percentage of talent considering new job opportunities?

The following five recruitment strategies tell you everything you need to know:

            -Create an ideal candidate profile for each position. Make sure you know the exact traits and skills needed to fill the position effectively

            -Enhance candidate experience by promoting a positive image of the company through transparency and integrity; provide considerate and constructive feedback for all applicants.

            -Diversify the workplace and remove hiring biases by reviewing and rewriting recruitment ads to be more inclusive. Avoid hiring yes-men, and refer to data rather than subjective instincts when making hiring decisions.

            -Use a range of recruitment metrics to analyze results, and identify gaps or shortfalls stemming from your strategy. Consistently work to enhance your strengths.

            -Construct a mobile-centered recruitment strategy to speed up the hiring process by analyzing proven industry tactics and exploring alternatives.

An effective recruitment strategy isn’t built overnight – rather, it evolves over time and is adjusted with feedback. The following key elements should be studied thoroughly over time to fully understand and effectively implement a mobile-centered recruitment strategy.

Mobile-centered recruitment: the superior approach

Although increasingly difficult, keeping up with the latest trends in technology, society and culture is integral to attracting the best candidates to your business. Taking candidates constantly adapting desires and expectations into account is what gives businesses an edge in recruitment.

Thankfully, by reading about the many benefits mobile-centered recruitment strategies provide, you are already taking the first step towards tackling the growing challenge of talent acquisition.

Expand your hiring channels

A mobile-centered strategy is the best way to tap into the labor market of the most recent generation. Most of these candidates spend their time using smartphones to access social media platforms, so an effective strategy undoubtedly includes an optimized social media presence.

An effective job description paired with a recruiting agency can be effective – but even then, the recruiter will reach a smaller audience than if your company appeared in a candidate’s feed. Developing an online recruitment presence has the added benefit of enhancing brand recognition and exposure.

Improve results and increase qualified candidates

An effective mobile strategy will speed up the hiring process while reducing costs by providing a larger pool of better qualified and more informed candidates.

An effective recruitment strategy works by increasing accessibility to valuable job information, making it easier for candidates to apply, and increasing enjoyment by providing quick answers to inquiries via a streamlined application process.

Video meetings or remote interviews can help candidates and employers clarify their expectations and qualifications to each other prior to commitments, enhancing transparency. This streamlining also allows instant notifications about the hiring process to be delivered to all candidates.

Essentially, a well-built mobile-centered recruitment strategy enhances coordination and communication between all participants in the hiring process, resulting in increased candidate/employee satisfaction and better hires in general.

Steps on building a mobile-centered strategy

Although there is no cut-and-dry way to build a mobile-centered recruitment strategy, the following three principles act as cornerstones to an effective mobile recruitment model. Redefining your approach begins by analyzing your industry’s market and the practices used by your competitors.

Conduct market research

The tightening supply and surging demand for IT professionals have made the adaptation of recruitment strategies a necessity for acquiring talent. Without evolving effective strategies, these roles could soon become impossible to fill.

Start off by identifying your competition’s primary hiring channels or platforms. Determine whether or not your current channels of recruitment are providing you with similar results, and adjust your strategy accordingly. Perform a thorough assessment of your current approach and tactics, and decide which ones need to be optimized.

Construct a fresh hiring strategy

The insights obtained through your analysis of the market and your competitors should position you nicely to develop a new strategy. Use this insight to establish a clear framework that attracts more qualified applicants.

Refine your hiring approach by using the following tips:

            -Use of tools: Make good use of collaborative and automated hiring tools to ensure you are informed of every email, interview, and application received in order to maintain productivity.

            -Know and clarify your needs: Clarify your job postings and keep them honest, transparent, and engaging by listing essential traits and skills separate from preferred traits. Writing more inclusive job ads will result in more – and potentially better qualified – candidates.

            -Build your brand: Finally, ensure your brand is growing recognition and reputation in the mobile-space by enhancing the candidate and employee experiences and staying active on hiring channels.

Keep these cornerstones in mind when building your strategy to ensure your company’s agenda is clear and that your brand is mindfully presented.

Monitor feedback

As we already established, an effective mobile-centered strategy is built over time and evolves through the analysis of recruitment data. Establishing a baseline benchmark is important when assessing the efficacy of your new strategy. For example, setting the desired objective – like 25% more applicants – gives you a baseline for which to compare the success of your strategies.

As time goes on, more specific benchmarks can be established, like obtaining a specific employer rating on a particular recruitment platform.

In reality, there are endless ways to track and compare the results of your recruitment strategy, many of which you will discover independently.


Various guides to mobile-centered recruitment strategies are available online and aim to guide readers through the initial steps of development.

In summary, make sure to keep the three primary elements in mind: research, adaptation, and analysis. Evaluate the competition and the relevant market; identify strengths and weaknesses. Take action to form your own strategy – then constantly review the results, adapting when necessary.